I'm Preparing for HubSpot's LinkedIn Seminar, and Why You Should, Too.
Posted by John Scott Smith on Thu, Feb 25, 2010 @ 12:16 PM
Monday, I was prospecting for business calling on a customer that I hadn't spoken to in a while. Apparently, I still had his personal cell phone number, so I was able to reach him. After fifteen years of being a mortgage broker, he had decided to get out of the business. Fifteen years....It had become that hard to make a living at selling mortgages, and he didn't see any changes coming down the pike.
The mortgage industry has gotten brutal for everyone in the business. We all feel the pain. There are fewer deals to go around and competition is fierce. Branches are shuttering every single day.
I have found and want to share with you some effective and inexpensive ways that you can help shore up your business.
There are several different companies offering complimentary marketing and sales training that can be applied to the mortgage industry. And, from what I've seen, HubSpot has some of the best.
Are you using LinkedIn to promote yourself? What comes up when you Google your own name? Are you on Facebook?
In this industry, often your fees are what they are. The rate shifts, daily. But, one thing that you have control over is your reputation. And, getting it out there, proudly and prominently, is what today's seminar at HubSpot will be about.
The link is here and if you don't catch it live, I know that it will be posted to view later and for all time, because at HubSpot, that's just how they roll.
Use your social media platforms to promote yourself, so that when your prospective customers Google your name (and, you KNOW they do!) they'll be able to see all kinds of things about you: that you're a tee-ball coach for your kids, that you sent that letter to the editor of your newspaper, that you have a gazillion endorsements on LinkedIn. Be easy to get found, and get found for the right things.
Customers want to work with a real person. They want someone they can trust. Let them see that you're real. And, LinkedIn is one of the ways to do that.
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